AI as a lever to bring a new programme offering to life
Dockwize is the scale-up community of Zeeland: the home of tech founders ready to grow further. A new programme offering was on the table with limited time, a team juggling many balls and stakeholders who each speak their own language. Together we tackled the programme with AI as accelerator, and made sure the community itself stayed in control.
A new programme offering, a small team and serious time pressure
Dockwize wanted to launch a new programme offering for scale-ups in Zeeland. That involves more than a nice landing page: there has to be an inviting story for founders, a workable intake for business scouts, session material for coaches and a communication rhythm towards the members. All of that inside an organisation that is already running at full speed, with partners, municipalities and programme managers reading along.
The question was not whether AI could help, but how to use AI without it becoming a loose showcase. No consultancy circus, no tooling that no one opens after delivery. What was needed was a way of working that lets a small core team handle more: faster drafts, sharper intakes and a recognisable Dockwize voice across every piece of material.
Three steps, one workflow the Dockwize team can run itself
Analysis of programme and audience
We mapped what the new programme actually offers, which founders it is for and which decisions the Dockwize team makes at which moment. Which steps cost the most time today, where the team feels stretched, and which calls have to stay human.
Strategy for content, intake and community
We picked three levers where AI makes the difference: on-brand programme content, an automated intake for founders, and ongoing communication to the community. Per lever we set who is accountable, which tone of voice applies and which quality checks the output must pass.
Implementation alongside the core team
We built the workflow together with the business scouts and programme managers. Drafts run through AI first and then through the Dockwize team. The team stays accountable for the tone towards founders, partners and municipalities, and steers on content rather than typing.
A way of working that carries the programme, not a tool that sits next to it
No loose pilots, but one workflow the Dockwize team uses every week. Components are loosely coupled so we can adjust per programme element or per channel without rebuilding the whole.
- 01Programme content and recruitment copy on brand, ready for website and socials
- 02Automated intake for scale-ups applying to the track
- 03AI assistant that guides founders through the right questions during application
- 04Workbooks and handouts for sessions, based on a central knowledge model
- 05Community posts and updates for members, in a recognisable Dockwize voice
- 06A workflow for the team to build with AI, no consultancy circus
What the approach delivers in numbers
weeks faster from programme idea to live application
applications processed through the automated intake
community posts in a consistent Dockwize voice
* Numbers will be updated after the first measurement period of the programme
“Laurens helped us bring a programme offering to life that was yet to be launched. We worked very well together on this project. Here's to more great cases where we can use AI to improve our services!”
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