AI training that puts people to work
Workshops and training for teams that want to learn to use AI in their work. Practical, on your own use case, no 80 slides. Online or onsite, also AI Act art. 4-compliant.
Most AI courses we come across feel as if they were drawn up by people who barely work with AI themselves. A lot of theory about neural networks, lists of prompt techniques without context, and an instructor demonstrating a tool without knowing how a marketing team or HR department would actually use it. We do it the other way around. Our trainers use AI daily in their own work, for client engagements and for our own organisation. What we teach comes straight from that practice, not from a trainer kit.
Our offer ranges from a short AI basics workshop for teams that do not yet work with AI, to prompting masterclasses for people who are already a bit further along, to sector-specific modules for sales, HR, lawyers, accountants, real estate, and marketing teams. Hands-on labs where participants work on their own use case with guidance are almost always the most valuable part, because the difference between "I saw a tool" and "I use this on Monday" is made there.
Since 2 February 2025, article 4 of the AI Act requires that employees working with AI have a reasonable level of AI literacy. That is no reason to panic, but it is a good moment to take the training question seriously now instead of pushing it forward. We help make the content practical and arrange the documentation so you meet the standard. For education institutions specifically we have a separate angle: see AI in education. For HR departments that want to train their teams, take a look at AI for HR as well.
Formats vary: online via Teams or Zoom for distributed teams, onsite at your place or at our location in Middelburg for groups up to about 12 people, train-the-trainer for those who want to build an AI champion role inside the organisation, and workshop sessions where we come along and build use cases together. Sector modules are available for legal, accountants, real estate, marketing agencies and tourism. If you want to know where the biggest impact sits in your organisation before investing in training, a short AI Quickscan can sharpen that.
Formats that land
Five formats I run, each with a goal. Some standalone, others stackable into a learning track.
AI basics for teams
- audience
- Teams new to AI
- format
- Half-day, onsite or online
A half-day where a whole team gets to know what AI can and cannot do in their work today. No jargon, no theory about models, but live demos on recognisable cases from your sector.
At the end everyone knows which tool fits which job, everyone can write a first prompt, and as a team you have picked 3 to 5 concrete use cases to try out next. Includes short internal guidelines on paper.
Prompting masterclass
- audience
- Professionals with basic experience
- format
- Half-day, onsite or online
Four hours for professionals who already know the basics but want better results. Claude, ChatGPT, and Gemini side by side, so differences become clear. Focus on structuring prompts, working with context, recognising weak output.
Participants leave with their own prompt library, built on their own work. Not a list of "10 magic prompts" but a working method they still use six months later when the tools change.
Team or sector-specific training
- audience
- Sales, HR, legal, accountancy, marketing
- format
- 1 day or 2 half-days, tailored
Tailored for a specific team: sales, HR, lawyers, accountants, marketing, customer service. Content built around cases on your agenda. Compliance modules (GDPR, AI Act, professional liability) built in where relevant.
Participants work on their own documents, own client situations, own agenda items. What gets made during training is directly usable in their work the week after. Includes sector modules for healthcare, education, and legal professions.
Hands-on labs on your own use case
- audience
- Teams with defined use cases
- format
- Workshop session, onsite or online
Participants submit their own use case beforehand (a recurring report, a type of customer email, a specific analysis) and work it out during the session. Over-the-shoulder coaching, help where it gets stuck, co-building the first working version.
At the end of the lab every participant has a working AI flow on a real piece of work from their practice. Not "interesting but what do I do with it now" but a concrete tool that goes to work on Monday. Workshop sessions can also happen at your office.
Train-the-trainer and ongoing coaching
- audience
- Internal AI champion roles
- format
- Train-the-trainer + monthly coaching
For organisations that want to build an AI champion role internally, I train one or more in-house trainers so they can guide colleagues. For teams that do not want to slide back after initial training: monthly coaching per team, with follow-up material in Notion or Coda.
An internal champion means AI knowledge keeps growing without needing an external trainer for every question. Monthly check-ins prevent learned material from fading. Includes evaluation forms and optional session recordings.
What you take home
Not just a good feeling. Concrete things that can already go to work on Monday.
Workbook with cases covered
PDF and Notion version with every case we worked through during training, including the prompts participants built themselves.
Your own prompt library
Set of reusable prompts tailored to the team's work. One working prompt per content type or task, plus variants.
Short internal guidelines
One-pager covering what is allowed, what is not, which tools are safe for which type of work, and how to handle client data.
Shared workspace (Notion/Coda)
Follow-up material, sources, and a place to ask questions after the session. Yours to keep, also after the engagement ends.
Session recording (optional)
For colleagues who could not attend, or for review. Not relevant for every training; arranged on request.
AI Act art. 4 documentation
Training content, participant list, and evidence files for anyone who needs to report formally on AI literacy inside the organisation.
Tools we cover
Tools matched to what your team uses or could use. No vendor lock-in.
// Language models covered
- Claude (Anthropic)
- ChatGPT (OpenAI)
- Gemini (Google)
- Microsoft Copilot
// Hands-on tools
- Notion / Coda workspace
- Make / n8n for automation
- Recraft / Midjourney for imagery
- Your own APIs where useful
// Compliance & evaluation
- AI Act art. 4 documentation
- GDPR guidelines per use case
- Output evaluation rubrics
- Before/after self-assessment
What it delivers
- Teams that use AI in their work, not just talk about it
- Short formats, no 80 slides, no full days of classroom training
- Live demos with Claude, ChatGPT, Gemini, and Microsoft Copilot side by side
- Sector-specific modules for sales, HR, legal, accountancy, real estate, marketing
- Hands-on labs where participants get their own use cases working
- AI Act art. 4-compliant documentation of training content and participants
- Online (Teams/Zoom) or onsite (your office or our location in Middelburg)
- Train-the-trainer for in-house AI champion roles
- Ongoing coaching so knowledge does not fade after the first session
- Practical material: workbook per industry, follow-up material in Notion or Coda
Frequently asked questions
Is AI training really mandatory for our employees?
Since 2 February 2025, article 4 of the AI Act requires organisations using AI systems to ensure "sufficient AI literacy" among employees who work with them. The law does not specify exactly what that means, but it is not a tickbox. The regulator looks at whether your people understand what the tool does, what the risks are, how they verify output, and where they draw the line. For most SMB organisations this means targeted training plus internal guidelines on paper. We help arrange that practically, so you meet the standard without setting up a compliance circus. No standalone e-learning modules nobody acts on, but training that actually puts people to work.
How much time will this cost my team?
It depends on where you start. An AI basics workshop for a team that has barely used AI takes 1 half-day (3 to 4 hours) including a coffee break. A prompting masterclass for people with some experience is usually 4 hours. For team-specific training we typically schedule 1 day or 2 half-days, with a week in between to practice in the real work. For ongoing coaching we plan for a monthly 1-hour check-in per team. We deliberately keep it compact, because an 8-hour day of classroom training does not work. People learn by doing, not by listening.
Do you do online or only onsite?
Both, and the choice depends on the goal. For groups up to about 12 people onsite (your office or our location in Middelburg) often works better, because hands-on work goes faster in person than in a Zoom call. For distributed teams or follow-up coaching online is fine, and we work with Teams or Zoom plus a shared workbook in Notion or Coda. For some organisations we combine it: kick-off onsite, follow-up online. A practical tip: hands-on labs (where people work on their own use case) almost always run more smoothly onsite, because we can look over the shoulder directly.
Does this work for seniors without a tech background?
Especially for that group, yes. We often see the most valuable participants are people with years of experience in their field who simply have not touched AI tools yet. Their domain knowledge makes them spot what AI can and cannot do in their work much faster than beginners. We do not start with theory or jargon, but with a live demo on a recognisable case from their work. After that they work themselves, with guidance. No question is dismissed. What we avoid: an instructor showing how clever AI is. What we do: let participants experience that they can do it themselves, even without a technical background.
Do you also offer executive briefings for management or board?
Yes, and that is a different format from team training. An executive briefing takes 1.5 to 2 hours and focuses on decision-making, not skills. We cover: what does AI actually do for your type of organisation, what decisions are coming up in the next 12 months, where do the risks sit on AI Act compliance and privacy, and which investments pay off and which do not. We bring examples from comparable organisations without breaching confidentiality. No sales pitch, no hype, no 80 slides. Often we do this prior to a broader engagement so management sets direction before teams get to work.
What do we take home?
A workbook with the cases we covered during training, plus the prompts your participants built themselves. A short set of guidelines for your organisation: what is allowed, what is not, which tools are supported, how to handle client data. Access to a shared Notion or Coda workspace with follow-up material and links to relevant sources. Optionally a recording of the session so colleagues who could not attend can review it. And a tailored list of next steps: not "go use AI", but concretely "these three use cases are ready to roll out next month, these two need more work".
How do we measure whether it works?
We have participants self-assess before and after on a few concrete points: can I write a good prompt myself, do I know which tools we may use for which type of work, do I recognise when AI output is wrong. We also collect feedback right after training and again after 4 weeks (because that is when you see what stuck). The real signal is not in evaluation forms but in behaviour: do people actually use AI in their work. That is why ongoing coaching helps, because without follow-up about 30 percent of what was learned fades within a month. For organisations that want to report formally on AI literacy (AI Act art. 4) we also deliver documentation of training content and participant list.
One format, one team, one use case already running on Monday.
No 80 slides. No full day of classroom training. A format picked on what the team needs now, with something to keep building on the week after.