The landscape in 2026 is different from 2018. Alongside classic RPA bots there is now agentic AI: software that understands language and context, and can therefore automate processes that used to be too variable. Triaging an inbound email to the right department, classifying an unstructured document, answering a phone call to a script: things where pure RPA hit a wall now belong to agents. The difference is predictability versus flexibility. RPA is faster and cheaper for tight processes, agentic AI is more robust under variation. In practice, hybrid is almost always the right route: RPA for the structured steps, agentic AI for the steps where judgment is needed.
The tool choice is broad. UiPath and Blue Prism are the enterprise veterans with the highest license costs. Microsoft Power Automate is logical if your organisation already lives in M365. Automation Anywhere and Workato play in the mid-market. n8n and Make are open-source or low-cost alternatives that often suffice for scale-ups, and custom Python is the most flexible route for those with a development team. DataDream is tool-agnostic: per project the package that offers the best ratio of Total Cost of Ownership, maintenance burden, integration options and compliance gets chosen. No partnerships that colour the advice, no yearly licenses passed on when not needed.
The approach is build rather than license. For most SMB cases a custom workflow on n8n or Python is cheaper over three years than a UiPath license. The system is set up in an EU-only environment you control, with audit trails on by default for AI Act compliance. Engagements start with one defined use case, measure what it delivers in time or error rate, and only then expand. For strategic advice on RPA-vs-agentic decisions see AI strategy. For agentic AI implementations without a classic RPA layer see AI agents; the broader automation roadmap sits separately.