AI strategy
Articles on approach, roadmaps and choices when bringing AI into your business: where to start and how to choose a partner.
My dentist uses AI: what happens behind the chair
My dentist recorded my treatment for an AI-generated summary: three lines, with errors. What one visit teaches about consent, review and responsible AI use.
Being cited by ChatGPT is not the same as being found
I tracked which sources AI search engines cite in the Dutch AI market. A perfect website turns out not to be enough for your visibility.
Best AI implementation agencies for SMBs in the Netherlands
An honest overview of Dutch AI agencies by segment: enterprise, SMB, agents and e-commerce. With selection criteria and market prices.
SMB versus enterprise AI consultancy: which fits you?
A decision framework for choosing between an SMB-focused AI agency and an enterprise consultancy: budget, execution, governance, and when big is truly needed.
Should your business buy AI hardware? almost never
Everyone talks about local models and owning GPUs. For almost every business that is the wrong call. The real math behind buying versus renting.
Custody beats capability: local AI for regulated SMBs
For lawyers and accountants the question isn't which model wins, but whether the document leaves the building. Local AI with MCP removes that blocker.
How to choose an AI company in the Netherlands in 2026
How to pick an AI company that ships to production instead of pilots: 7 selection criteria, red flags and realistic rates for SMEs and scale-ups.
How to start with AI: a practical roadmap for SMEs
Practical roadmap to start with AI as an SME without the consultancy circus. No 80-page strategy, but a pilot that delivers within 2 weeks.
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